Hilton Hotel Purpose Marketing Effectiveness-Myassignmenthelp.Com

Question: Discuss About The Hilton Hotel Purpose Marketing Effectiveness? Answer: Introduction The purpose of the topic is to state how I have evaluated the effectiveness of the running of Hilton Hotel company and its operations worldwide. In this regard it is important to consider the fact that what the important criteria I should be taking is the Operational Effectiveness Checklist to evaluate the working of the organization in a better way. How this criteria has judged the working of the Hilton Hotel and the contribution of the stakeholders in the company. In this context, I have realized one important thing is that the Hotel runs quite effectively and its operations worldwide are quite effective in nature. Discussion Hilton Hotel is the Tourism and Management sector which is present worldwide. It provides full services and brand name Hilton is quite famous worldwide. The company was founded by Conard Hilton. There are about more than 500 Hilton resorts in more than 80 countries across the various continents. The motto of the company is to hold the loyalty program of the guests, giving technological comforts to the tourists and in various other ways to satisfy the customer needs (Hilton.com 2017; Ferrell and Hartline 2012). I had a talk with the Operational Manager of the organization; he gave me details about the working of the organization and how it would flourish more in the coming year with the opening of the various hotels across the countries. As far as the scope was concerned, I came to know that there are 14 industries in the sector of hospitality from restaurants to hotels through catering of parties, conferences clubs and also travel services. There are also presence of some of the Luxu ry Hotels, mid range hotels and also residential apartment and destination resorts worldwide. The hotel provides fine accommodations and amenities in both United Kingdom and Worldwide (Hilton.com 2017). Thus by gathering various ideas about the hotel and its functions and from my perspective I would use Operational Effectiveness Checklist in order to evaluate the working of Hilton Hotel as an organization. Organizational Effectiveness tool that I selected for evaluating the effectiveness of the Hilton Hotel which is designed to measure the performances of the organization. It evaluates the performance of the organization entirely (Singh 2012; Matthews 2015). The tool kit focuses on the organization itself. The tool kit chosen for Hilton Hotel to evaluate and measure how the Hilton Hotel is performing with the passage of time and the ways it is flourishing. By taking into consideration about the feedbacks of the customers, I utilized this criteria tool to evaluate the effectiveness of the organization (Singh 2012). Before utilizing the tool kit for judging the performance of the organization, I had a meeting with the Human Resource Manager of the Hilton Hotel based in United Kingdom and with all the participants of the organization and the customers feedback, I developed the idea of judging the organization from the level of its performance and the important contributions of the stakeholders (Matthews 2015). After using the tool kit name OET, I evaluated the effectiveness of this famous organization which is a tourism sector. This tool kit is utilized by me in judging the global expansion of the hotel and how it is meeting the goals of the organization through the implementation of the model of business. It is already a known fact that the globalization has become a requirement for the industries as the part of the growing economy (Hilton.com 2017). Hilton hotel in this aspect captured the potential market and the organization also played a leading role in the market competition. Hilton Hotel a lso developed markets in the multinational development and also made its excellence in the human resource management work. I collected the performance data from a global company site and came to this conclusion about the Hilton Hotel (Hilton.com 2017). By utilizing these criteria, I have come to know about the Hilton Hotel which is an action oriented organization which gives promotion to the important official goals of the business. The external environment of the Hilton Hotel has also been taken into consideration where it has been said that the company is leading the technological innovations as well it also follows the carbon control technology to reduce the emission of the carbons which was actually quite effective for the organization and also the customers are also satisfied with the performance of the Hilton Hotel (Hilton.com 2017; Hu 2012). The customers are being interviewed by me to know about the working of the Hilton hotel. The SWOT analysis is also being conducted where Hilton hotel is competiting Hyatt and Marriott Hotels. They are the leading tough competitors for the Hilton Hotel. Hilton hotel is known for its brand and both for inbound and outbound logistics. The primary problem of Hilton is that it has single owne r and not many suppliers. There the organization is lacking behind a little bit in this particular field (Hilton.com 2017). The stakeholders group including Employees and Customers are also being taken into account under this important criteria or tool kit through the basic list of questionnaires in United Kingdom. It has been evaluated from the customers that they are quite satisfied with the services provided to them by the Hotel industry in terms of meeting their needs such as technological and service needs (Needham et al 2012; Moc, Sparks and Kadampully 2013).The presence of Wifi and the digital innovations have made the customers happy about. Other than this, the employees in the Hilton know more than ten foreign languages, they are happy about the fact that no communication gap is established and the well infrastructural provisions are available which made the travelers happy about it (Xia and Chen 2014). The cooking and all other services are quite efficient. This even boosted up the performance level of the Hotel organization (Needham et al 2012; Hilton.com 2017). Other than the customers, the employees are also very satisfied that they are happy to serve the customers properly. At the end of the month even they are given a good amount of salary and basic needs which are looked after by the hotel. I also give them questionnaire as a list to judge on the services of the hotel management. Conclusion From this analysis I can conclude that, Hilton Hotel is really a famous hotel and it is leading a performance list in the market position. The stakeholders group such as the employees and the customers group are quite happy with the fact that their needs are being meet and the hotel are also looking forward to develop more in the market sector. Therefore, it could be concluded that Hilton hotel wins its position in the competitive market place and it needs to develop more through noticing the lack of its performance and must follow a coherent strategy to meet the basic goals of the organization. References Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. /en/index.html?WT.mc_id=zLADA0WW1XX2PSH3DA4PPC5PPC6MULTIBR7_709529_10722008_vsrefdom=mcamchxkw=c:830031732,k:hilton_hotel,m:e,p:1t1,d:c,ai:43212703580,ad:195469684307,s:g Hu, H.H.S., 2012. The effectiveness of environmental advertising in the hotel industry.Cornell Hospitality Quarterly,53(2), pp.154-164. Matthews, J.R., 2015. Assessing organizational effectiveness: the role of performance measures.The Library Quarterly. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Needham, D.M., Davidson, J., Cohen, H., Hopkins, R.O., Weinert, C., Wunsch, H., Zawistowski, C., Bemis-Dougherty, A., Berney, S.C., Bienvenu, O.J. and Brady, S.L., 2012. Improving long-term outcomes after discharge from intensive care unit: report from a stakeholders' conference.Critical care medicine,40(2), pp.502-509. Singh, S. P. 2012. Gamification: A strategic tool for organizational effectiveness.International Journal of Management,1(1), 108-113. Xie, L. and Chen, C.C., 2014. Hotel loyalty programs: how valuable is valuable enough?.International Journal of Contemporary Hospitality Management,26(1), pp.107-129.